Week 13 · the market
DACH: AI visibility in German
Most AI-visibility advice is written for English. In German, the answer can be different — and far fewer companies are watching.
A different room
Same method, different inputs
Everything in this course applies in German — the seven dimensions, the audit, the fixes. What changes is the inputs. When a buyer asks in German, the assistant draws on German-language sources, different community and review sites, different press, and a different consensus about your category. So the answer it builds can differ from the English one — sometimes in the facts, often in who gets recommended. The method is the same; the audit has to be run in the language your buyers actually use.
An open question worth running
Does AI describe you differently in German?
This is testable, and worth testing: run the same audit on the same company, once in English and once in German, and compare. It's exactly the kind of question the field mostly asserts and rarely measures — so a clean answer is original and useful. I treat it as an open study rather than a settled claim, because the honest position is that it depends on the company and the category, and the only way to know yours is to run it.
Why it's an opening
Less contested, first-mover room
Most AI-visibility work — the tools, the writing, the advice — is built around English. That leaves the German-language market thinner: fewer companies auditing, fewer optimising, and German-language authority itself as a signal that comparatively few are building. For a company whose buyers are in the DACH region, that's an advantage available now that won't stay open — the discipline arrives in German eventually, and being early in a less-crowded room is worth more than being late in a crowded one.
The end of the course
You have the whole method now
That's the spine: how AI answers are built, why this is its own discipline, the seven dimensions, and the ACE method — Audit, Correct, Engineer, Measure, Monitor — that works them, in English and in German. The method is open; the work is in the doing. From here, the Field Notes keep pace with what's actually happening in the field, and the overview is always the place to start someone new.
Thank you for reading. — Makefield, Berlin
Next — That's the course — keep up with the Field Notes
New here? Start with the overview → · By Makefield · written in the open